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Redland City Council is the Local Tourism Organisation (LTO) for Redlands Coast. Led by a skilled team, the organisation focuses on:

  • Supporting the growth and development of the local tourism industry, with a focus on strategic planning and advocacy for the region.

  • Aligning tourism initiatives with key stakeholders, including local, state, and federal governments, as well as tourism partners and industry groups.

  • Driving regional marketing, product development, industry development, and tourism sustainability, while fostering collaboration, skills training, networking, and leadership.

 

For industry resources, please visit the links below.

CHRISTMAS ON REDLANDS COAST TOOLKIT 

Christmas is coming to Redlands Coast. Over the course of four weeks, a festive coastal Christmas program featuring both beloved traditions and exciting new events will excite our city and encourage visitors from far and wide. Our marketing efforts will drive traffic to boost your business’s exposure. Get involved and make the most of the activities to attract more visitors to your business.

 

PARTNERSHIPS & CO-OPERATIVE MARKETING

Learn more about Redlands Coast logo usage.

 

REDLANDS COAST DESTINATION MANAGEMENT PLAN

The Redlands Coast Destination Management Plan 2023-2028 provides the strategic framework for the region's tourism growth. It outlines a clear vision for the industry across five focus areas aimed at enhancing visitor experiences, fostering sustainability, and driving long-term economic success. Read the plan here.

 

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